KARL HORTON
CREATIVE LEADER
STRATEGIC THINKER
DIGITAL SAVVY
CURRENT AVAILABILITY
FREELANCE | CONTRACT | PERMENANT
I am a strategic thinker, creative do-er and good with people. As a design-driven person, I take a human-centric approach to close the gap between experience, brand, content, marketing and data across digital and physical environments.
A little
bit about me
I have extensive experience across many industries and sectors, from developing multichannel campaigns and digital strategies to managing teams and processes. From inception to execution and strategic thinking to creative production, I focus on delivering high-quality, innovative solutions – on time, brand and budget.
I am versatile and feel at home whether:
- sitting at my desk with a mouse or pencil, strong coffee and Adobe CC open
- facilitating a senior stakeholder workshop and driving the whiteboard
- presenting and pitching solutions to a client
- defining objectives and critical success factors for reporting dashboards to gather actionable insights
- mentoring and building creative teams.
Research
Ideation and direction
Workshop facilitation
Digital strategy
Objectives setting and prioritisation
Creative problem-solving
Design Thinking
Creative workflows
Content and campaign planning
Persona development
Customer journey mapping
Design for digital | print | experiential
Pitch development and presentation
Who I’ve
worked with
I have had the delight of working with senior stakeholders across leadership, marketing, sales and creative teams from a plethora of well-known national and global brands.
Kind words
“
Karl is incredibly talented in all that he does and it’s been a true joy working together for the last year.
Karl has mastered the perfect balance of being a brilliant creative, whilst understanding deep rooted operational needs.
He is incredibly personable, level headed, strategic and considered with his thinking and leadership, and is a huge asset as a leader for both brand or agency.
– Group Account Director, fresh
“
Karl is a fantastic operator and creative thinker, we have worked on some huge innovative projects for Samsung over the last few year’s together and Karl truly added another level of thinking and creative flare to our visions and end goals.
Karl has been a huge asset to our business and what we have delivered together.
– Senior Operations & Strategy Manager – Retail & Contact Centre, Samsung