To engage and create memorable moments for Channel Partner advisors in contact centres and retail stores, showcasing the latest flagship range of mobile devices and wearables, enabling them to get hands-on with the devices.
Client
Samsung
Business unit
Mobile Experience – Channel Partners
Project
Galaxy S23 Launch Roadshow
Audience
Contact centre and retail store advisors
Locale
UK and overseas
Deliverable
Experiential
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
Project Outcome
Solution
To cater for the 33 UK locations, we created three touring pop-ups where advisors could take time from their day to have fun exploring the latest devices with product specialists. The advisors could practically test the latest features through hands-on training and environmental design, such as the nightography cube, allowing them to see the low-light photography features in real life. As well as win giveaways with friendly team competitions on our ‘High-speed hitters’ game
A scaled-down version of the experience was created for Indian and Indonesian contact centres to allow for easy shipping and setup.
Results
With a record number of attendance, the project received amazing feedback from the client, channel managers and attendees, with an overall NPS of 9.5 and a significant increase in registrations on Samsung’s online training platform.
“It would not have been possible without you all, I and the team have been impressed from start to finish in regards to the attention to detail, creative thinking, adaptive nature, problem-solving, and most importantly enthusiasm throughout the end-to-end execution.”
Channel Operations ManagerSEUK – IM Channel Engagement, Samsung Electronics
Concept images
