Create an exclusive co-branded event with an emerging women’s fitness influencer brand, EvolveYou, at Samsung’s flagship experience store in Kings Cross. Provide a supporting social campaign and competition to raise awareness of Samsung services; such as streaming content on Samsung TV Plus, freely accessible on all Samsung TVs and the Samsung Health app.
Client
Samsung
Business unit
European Marketing – Services
Project
Samsung Health, TV Plus and EvolveYou Partnership Event
Audience
B2C
Locale
Samsung Experience Store – Kings Cross
Deliverable
Experiential
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
- Campaign Planning
Project Outcome
The event started with welcome drinks and healthy energy snacks, where attendees received their free branded reusable water bottles, exercise mats and other goodies. They then got to take part in a live HIIT workout whilst measuring their outputs with a loaned Samsung Galaxy Watch.
Following the workout, attendees could spend time with Samsung Product Specialists, get hands-on with the devices and products, and take photos for a social competition with a chance to win the latest Samsung Galaxy Watch 5.
As a pilot event, it was a great success and later in the year replicated at Samsung’s flagship store in NYC.
