Showcase and create engagement with the Samsung ecosystem of mobile products (phones, tablets, wearables). A six-week installation using interactive displays and gamification to encourage engagement through competition. Product displays where travellers could get hands-on with the devices.
Client
Samsung
Business unit
Channel Partners – WH Smith / InMotion
Project
Store Activation – Heathrow T5
Audience
B2C
Deliverable
Experiential
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
Project Outcome
We created an installation using branded product display units and interactive displays to engage passing travellers.
An outward-facing display played idle promotional content until a person passed by, which would trigger the interactive content and prompt the viewer to choose their travel destination. Then, inviting them inside to play and win an instant prize, through a gesture-controlled game of ‘Find my luggage’.
Within the product display units, there was also a greenscreen photobooth where visitors could choose their destination to take a hands-free selfie on the Samsung Galaxy Flip and share the image on social for the chance to win a high-value prize.
