Lockdown happened at a crucial time for Samsung mobile launches. Having historically delivered training on the latest devices face-to-face in contact centres by their team of Samsung Product Specialists, how could they continue to upskill advisors anywhere in the world, ensuring they were inspired, engaged, and ultimately recommend the latest devices to their customers? They needed an online platform that provided a virtual destination for advisors to watch live broadcast product training and on-demand content.
Client
Samsung
Business unit
Mobile Experience – Channel Partners
Project
VSPS Programme
Audience
Contact centre and retail store advisors
Locale
UK and overseas
Deliverable
Digital Programme
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
- Analytics and Insights
30,720 engagements in 2022
Solution
Working closely with Samsung’s internal brand, training, and marketing teams, we developed the Virtual Samsung Product Specialist (VSPS) programme – an online platform that provided a virtual destination for advisors to watch channel-specific live broadcast product training with expert knowledge, selling tips, interactive games and downloadable sales guides.
Results
These ‘high impact’ and ‘always-on’ broadcasts created cut-through moments for flagship launches and ensured an ongoing conversation with advisors from Manchester to Mumbai kept Samsung front of mind.
The innovative VSPS programme was not only award-winning but in 2022 it delivered 30,720 engagements across more than 30 channel partners.