During the pandemic fresh created the Virtual Experience Centre (VEC) to launch the Hyundai IONIQ 5 in a virtual world, providing an interactive way to showcase the latest range of cars and host online events. Visitors can explore the vehicles, deep-dive into specifications and book test drives. Post-pandemic saw a significant drop-off in traffic. Hyundai needed a longer-term strategy to re-energise and evolve the VEC.
Client
Hyundai
Project
Virtual Experience Centre – Digital Roadmap
Audience
B2C, B2B, Internal
Locale
UK
Deliverable
Digital Strategy
Scope
- Digital Strategy
- Development Roadmap
Project Outcome
A digital roadmap to deliver on audience and corporate needs
I produced and conducted a digital strategy workshop for client stakeholders across marketing, product and sales, to:
- Capture goals and objectives to define the direction and success of the VEC
- Identify and segment all audience needs and requirements
- Define the customer journey and experience across all touchpoints
Since the workshop, I have provided a continued strategic approach to the future development of the VEC, providing a roadmap for new areas and features to improve customer experience and internal adoption.
Digital Roadmap
