Create a brand presence at the 2022 Retail Technology Show, London Olympia, showcasing the latest products and services for Samsung B2B display products.
Client
Samsung
Business unit
European Display Operations
Project
Retail Technology Show – London Olympia
Audience
B2B
Deliverable
Stand Design and Build
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
Project Outcome
Solution
A bespoke-built stand where visitors could explore and interact with the latest products and solutions, designed to reflect the look and feel of the flagship Samsung Experience Store, Kings Cross.
Interactions went beyond the products and included features such as NFC-tagged products to trigger specific display content.
Concept images
