Provide 15 months of internal communications and content for the Paris 2024 Olympics and Paralympics sponsorship, encouraging employees to get involved. Visa was looking to bring excitement across the build-up and during the games, where employees could get involved and create UGC to fuel the curated content.
Client
Visa
Business unit
European Internal Communications
Project
Paris '24 Olympics and Paralympics – Internal comms
Audience
Visa employees
Locale
Europe
Deliverable
Competitive Pitch – Experiential, Digital, Content
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
- Campaign Planning
Project Outcome
A winning solution
The proposal contained 15 months of drumbeat multichannel content, with key moments to bring teams and locations together in real life and virtually through conversation, activities and competitions.
The solution also included a new bespoke internal communications platform to create two-way conversations between colleagues across Europe and a feedback loop to measure employee satisfaction and sentiment.