Elevate the content Visa produced for European communications on the global LinkedIn corporate company page, by introducing new and engaging content types and creative approaches to increase overall engagement across LinkedIn and direct traffic to Visa’s thought-leadership site Navigate.
Client
VISA
Business unit
UK Corporate Communication
Project
Social retainer – LinkedIn
Audience
Industry influencers across FinTech
Locale
Europe
Deliverable
LinkedIn social content
Scope
- Creative Strategy
- Digital Strategy
- Creative Direction
- Analytics and Insights
Motion Graphics
Project Outcome
Solution
With the introduction of motion graphics to communicate complex subject matters alongside film and static posts, we created a suite of content to support the objectives and initiatives of Visa Corporate Communications.
I also provided guidance and support in the creation of a new reporting dashboard in Sprinklr, to gather actionable insights from the engagement metrics.